First impression. Lasting impact.
A great logo isn't just created, its born. Born from a lot of hard work. Sometimes it happens quickly, and others may take months. But once its born, its perfect. We think a great logo must include a few great qualities: simplicity, uniqueness, adaptability and timelessness.
Simple
Not only does a good logo need to be simplistic in design, but it should tell a story in an instant. Milton Glaser, the creator of the iconic "I Love New York" logo once said, "You want to move the viewer in a perception so that when they first look at [the logo]...they get the idea, because that act between seeing and understanding is critical."
Unique
Your business may not be unique, but your logo should be. A great logo should stand out from the crowd. Good graphics should evoke an emotion and you can't get that from clip art.
Adaptable
The rule of thumb is that a good logo should be recognizable at any size - from one inch on a business card to one foot on a billboard. And it should work in black and white the same as it does in full color. With digital presses these days, a 4-color logo is fine, but don't forget the fax machine is still very much in use.
Timeless
When Milton Glaser created the "I Love New York" logo in 1975 he didn't know 36 years later it would be on almost every gift shop item in New York City. But it stood the test of time, as does countless others including Nike, NBC Universal, IBM and Apple. Great logos are simple, unique and adaptable allowing them to be utilized in countless ways without ever losing their integrity.
Simple
Not only does a good logo need to be simplistic in design, but it should tell a story in an instant. Milton Glaser, the creator of the iconic "I Love New York" logo once said, "You want to move the viewer in a perception so that when they first look at [the logo]...they get the idea, because that act between seeing and understanding is critical."
Unique
Your business may not be unique, but your logo should be. A great logo should stand out from the crowd. Good graphics should evoke an emotion and you can't get that from clip art.
Adaptable
The rule of thumb is that a good logo should be recognizable at any size - from one inch on a business card to one foot on a billboard. And it should work in black and white the same as it does in full color. With digital presses these days, a 4-color logo is fine, but don't forget the fax machine is still very much in use.
Timeless
When Milton Glaser created the "I Love New York" logo in 1975 he didn't know 36 years later it would be on almost every gift shop item in New York City. But it stood the test of time, as does countless others including Nike, NBC Universal, IBM and Apple. Great logos are simple, unique and adaptable allowing them to be utilized in countless ways without ever losing their integrity.